Thursday, November 5, 2009

There is no second chance to make first impression

Have you ever wondered why you prefer sunlight dish washing soap than the “other” brands, or that pair of levi’s jeans as opposed to the no name jeans. It is because branding is a critical component to a customer’s purchasing decision. It is the perception that you have entrenched in your mind about that product. It is about the comfort that you feel when wearing Levi’s jeans, it is the last longer idea in the sunlight that keeps you going back to it.

BUT the question is what distinguishes you from the rest of your competitors?
Branding is no more only for products, in fact it was never for products but also individuals. How you distinguish yourself from others in this competitive environment it is highly vital.

Nowadays personal branding is within reach given all social Medias around. Start building your brand today. Be recognised for who you are. In this first edition of the monthly articles it is about building your online brand. Other issue are going include the ins and outs of public speaking, corporate networking, art of persuasion using YOU as a brand.

1. Discover your brand
2. Create your brand
3. Business cards
4. Resume/cover letter/references document:
5. Print Portfolio:
6. Blog/website:
7. LinkedIn profile:
8. Facebook profile:
9. Twitter profile:
10. Video resume:
11. Wardrobe:
12. Email address:

What’s next?

After you spend the time on these parts of your personal branding toolkit, it’s time to showcase it to the world, especially your target audience. Don’t be fooled by the myth that if you build it, they will come. Unless you’re the luckiest person on earth, you’ll have to actually communicate everything you’ve created to others in your lifetime.

Visit us on facebook to read more on how to get started on the 12 factors listed above. It is vital that you get the basics right to elevate your brand.

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